Advanced Recruitment Notification for Digital Marketing Executive

Innovative software solutions, services, and managed IT solutions are all offered by Advanced, a top global provider. With an emphasis on accelerating digital transformation, Advanced supports businesses in a range of sectors in streamlining processes, boosting productivity, and achieving their objectives. Enterprise resource planning (ERP), solutions for human capital management (HCM), customer relationship management (CRM), and document management are just a few of the software products that the company provides. In order to guarantee effective software deployment and acceptance, Advanced additionally offers consultation, implementation, training, and support services. With a focus on the needs of the customer and a dedication to providing cutting-edge technology, Advanced keeps providing businesses with the resources and know-how they require to succeed in the current digital environment.

Job Details:

Company: Advanced
Role: Digital Marketing Executive
Location: Bangalore
Qualification: Any bachelor's degree
Work Experience: 0 - 3 Years
Salary: 3 LPA to 5 LPA Approx.

Roles And Responsibilities:

Plan, execute, and track digital marketing initiatives using a variety of channels, including search engines, social networking sites, email marketing, and display advertising. Establish campaign goals, identify target audience segments, provide engaging content, and improve the effectiveness of the campaign.
Search Engine Optimisation (SEO): Conduct keyword research, edit website content, and apply on-page and off-page SEO tactics to raise website's placement in organic search results and attract targeted visitors. Utilise analytics tools to track website performance and provide data-driven suggestions for enhancements.
Social media management includes maintaining social media profiles, coming up with social media plans, and producing interesting material for sites like Facebook, Twitter, Instagram, and LinkedIn. Follow up on social media activity, interact with followers, and reply to questions or comments from clients.

Create and curate information for digital channels, such as blog posts, articles, videos, info graphics, and e books. This is known as content marketing.

Create content calendars, check that the material reflects the brand's messaging and the preferences of the target audience, and monitor content performance indicators.
Design and carry out email marketing programmes, including as newsletters, sales emails, and lead nurturing programmes. To increase engagement and conversions, segment email lists, produce personalized email content, improve email deliver ability, and evaluate campaign success.

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Skills Required:

Learn about the fundamentals, trends, and best practises of digital marketing. Create and implement thorough digital marketing plans that are in line with the objectives of the business and the target market.
To increase organic search rankings and increase website traffic, you need be knowledgeable about on-page and off-page SEO tactics, keyword research, and content optimisation.
Pay-Per-Click (PPC) Advertising: familiarity with online advertising networks including Facebook, LinkedIn, and Google. Ability to set budgets, monitor bids, and optimise campaigns for optimal return on investment.
Social media marketing: The ability to effectively manage and use social media platforms for audience engagement, content delivery, and brand building. the capacity to produce engaging social media content and knowledge of social media analytics.
Writing and content development prowess are essential for content marketing. the capacity to create interesting and timely material for a variety of platforms, including blogs, articles, videos, infographics, and ebooks.

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