Zoho Recruitment Notification for Digital Marketing Analyst - Freshers

About Company(https://www.zoho.com/):

Zoho Corporation is an Indian multinational technology company that manufactures web-based business tools. It is best known for the online office suite that Zoho offers. Founded in 1996 by Sridhar Vembu and Tony Thomas, the company has seven locations, with its global headquarters in Chennai, Tamil Nadu, India and corporate headquarters outside of Austin in Del Valle, Texas. 

From 1996 too 2009 the company was known as Advent Net, Inc.

Advent Net expanded to Japan in 2001. Zoho CRM was released in 2005, followed by the releases of Projects, Creator, and Sheet in 2006. Zoho expanded with collaboration space with the release of Zoho Documents and Zoho Meeting in 2007. 2008 The company added billing and email applications and reached one million users by August this year.

Job Details:

• Company: Zoho
  
• Role: Digital Marketing Analyst
  
• Location: Chennai
  
• Qualification: Any Graduate
  
• Work Experience: 0-1 Years
• Salary: 4 LPA - 6.5LPA

Job Description:

Manage Google AdWords campaigns to improve return on investment, manage search engine optimization for some products, understand data and make decisions based on Google Analytics data, create reports on these three

Roles And Responsibilities:

• Participate in all facets of Search Engine Marketing (SEM) campaigns including initial planning, implementation, monitoring, optimization, analysis and reporting.

• Developing actionable insights from Analyzed data that can be measured and reported.

• Ensure SEM campaigns meet organizational goals.

• Integrate SEM campaigns including paid search (pay-per-click), search engine optimization (SEO), social media and other paid/unpaid media.

• Development of campaign copy/creative text-based titles and descriptions; Define keyword creation and mapping to campaign goals.

• Monitor emerging industry trends and stay current on search algorithms, indexing, and data modeling.

• Develop performance metrics to make recommendations and continuously revise campaign strategy.

Skills Required:

• Good analytical skills

• Logical thinking skills

• Knowledge of Excel and BI tools

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